Federal Member for Stirling Michael Keenan is encouraging residents to participate in the National Bowel Cancer Screening Program, as the Coalition announces a new advertising blitz aimed at saving lives.
The Liberal National Government is investing $10 million dollars in the Cancer Council of Australia to roll-out national TV, radio, social media and outdoor advertising this year, to boost participation in life-saving bowel cancer screening.
It’s the largest single investment in a national cancer-specific mass media campaign.
Mr Keenan said the advertising will help people better understand the benefits of the free screening test.
“The National Bowel Cancer Screening Program has an extraordinary capacity to save lives. This advertising campaign will help to create awareness about the benefits of early detection, prompt diagnosis and treatment,” Mr Keenan said.
“I encourage people aged 50 to 74 years living in Stirling to take the test to live a longer, healthier life and give peace of mind to their family and loved ones.”
Bowel cancer is the second most common cause of cancer-related death in Australia, with 17,000 people diagnosed every year.
Minister for Health Greg Hunt said one in every 11 men, and one in 15 women, will develop bowel cancer before the age of 85.
“Symptoms can often be silent, so screening is absolutely critical for early detection. Testing can even detect the early warning signs before bowel cancer develops,” Minister Hunt said.
“Research shows that 90 per cent of bowel cancers can be successfully treated through early detection, reducing the number of family, friends and loved ones who die each year from the disease.”
The free home test kit includes an instruction booklet, a zip-lock bag, two flushable collection sheets, two sampling sticks and sterile collection tubes, two identification stickers for the collection tubes, two transportation tubes, and a prepaid envelope and checklist with which to return your samples.
The National Bowel Cancer Screening Program was introduced by the Howard Government with initial funding in 2005-06, following three successful localised pilot projects and a plan to test national feasibility through an incremental roll-out.
By the end of 2019, all Australians aged 50 to 74 will be invited to screen.
For more information about the program go to www.cancerscreening.gov.au